Grow your internet business with style!

Putting up a web site is just the start. Next, you want the right people to find you. It starts by having pages that are specially set up so that search engines will find them and send people your way. This is called Search Engine Optimization or SEO. KinVis knows all about SEO and naturally incorporates this into every web page we construct.

Search engine optimization is not the only game in town. There are more active ways to drive people to your site. KinVis knows lots of tricks and tips. What makes KinVis special is the personal service of matching your business to available opportunities and currently popular technologies.

Most importantly, once people arrive at your site, we want them to get where they want to go easily and quickly. That may mean; giving contact information, buying something, or simply looking for credentials and a phone number. Our sites look great and work well. We always strive for an easy to use navigation scheme that gets people where you want them to go.

Welcome to the family of KinVis sites, call for a free initial consultation today!

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Promoting Your Web Pages

Problem is, no two of them are going to find you the same way.   YOU may always start with Yahoo!, for example, but millions of people choose a different engine, or use different vocabulary when describing your product or service.  Some even ignore engines and work with directories.  Some go into discussion groups and ask around. 

If you want to get a big piece of that potential customer group, you have to be thorough.

By the time you get to the end of this page about building traffic, you might feel a bit overwhelmed at how difficult it looks.  But first take heart in these findings from some recent industry surveys:

• Even the biggest search engine holds ONLY about 16% of the entire Web.  This means that once you're indexed by an engine, you're ahead of about 84% of all web pages.
• Only about one out of three websites uses even the MOST BASIC techniques of getting found.  Those basic techniques consist of 1) the invisible meta-tag codes that are possible on any website, and 2) basic rules regarding doing the main text of the page.
• Of those few who use either of these techniques, only about one in four does it with any degree of competence.  The other three tend to make all kinds of errors that damage their findability.
• Only about one in twenty takes advantage of the opportunities beyond search engines, such as subject-matter directories, regionally-focused directories, and the "recommended links" pages that are found on many websites.  In many cases, these are a tremendous source of well-qualified traffic.
• Only about one in fifty bothers to keep tabs on the zillions of Internet discussions that go on every day, looking for opportunities to put in a word.

The great news in the above is that it's fairly easy to do a better job of building traffic than most of your competitors do.  It's a wide-open field.

The bad news is that there is a horde of hucksters selling shortcuts to naive website owners.  It damages the credibility of those of us who actually can get results, through hard work, ingenuity and insight, technology, and ethics.   That's what it gets down to.

My business is helping people grow great web sites.  I do it individually, with great attention to YOUR industry, YOUR clientele, the strengths of YOUR way of doing business.  Call today!

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